VRBO is a vacation rental company specializing in luxury rentals such as condos, villas, barns and boats.

Audience: Moms.

Insight: Moms are busy and deserve time for themselves. They should have control over planning a vacation that is not only perfect for the family, but ensures that their personal tastes and needs are met as well.

Strategy: Moms deserve a vacation to brag about. Unlike any other rental company, VRBO has very specific amenities that each rental has to offer. Users are able to click the ‘✔︎’ mark on whichever options they desire, ensuring the perfect dream destination.