Quaker Rice Snacks - ‘The Rice Thing To Do’

Quaker Rice Snacks are a delicious and crunchy better-for-you snack option that tastes good AND you can feel good about.

The challenge however, was that these snacks weren’t getting credit for their delicious taste, but rather seen as ‘boring’ or ‘bland’.

Our solution — you’ll never believe something you feel good about eating could also taste so good until you try it for yourself. That’s why we created Kelly, the ultimate grocery store sampler who’s goal in life is to make sure America tries Quaker Rice Snacks!

Agency: Mekanism

The brains behind the work:

Creative: Katie Jensen, Bryan Davis, Will Knox, Lauren Piccirillo, Josh Peterson, Chance Medder

Production: Zach Fleming

Strategy: Dayna Uyeda, Mairi McCaslin, Leah Kircher

Brand Management: myself, Allison Amato Ostrowe