The San Francisco Peninsula is Silicon Valley’s Convention and Visitors Bureau — a Destination Marketing Organization in the Bay Area with the goal of attracting meetings, conventions, business, and individual travelers to the destination.

As the Film & Communication Liaison (Jan 2020 - Jan 2021), I wore many hats:

Created, managed and trafficked all social content and media assets to promote the destination.

• Increased Instagram followers and interaction by 76 percent.

• Increased number of Facebook posts, Tweets, LinkedIn posts and overall engagement with the DMO’s platforms.

• Implemented new social strategies and ideas to safely and smartly promote the destination during the COVID-19 pandemic.

Processed and managed all film permit requests for the county.

• Worked with location scouts/producers and marketed film locations in our destination.

• Updated our Film Guidelines page with current and up-to-date rules regarding filming in our area.

Wrote blogs highlighting different travel and leisure activities in the area.

Helped produce videos and virtual events for the company.

• San Mateo County “As Fresh as it Gets” Awards Video - honoring and thanking local businesses who support local farmers and agriculture. (shown on the right)

• 2021 Virtual Awards Ceremony - highlighting employees in the hospitality industry that go above and beyond in their jobs.

• Webinar: Events Reimagined - the company’s first hybrid event.

• Other webinars I helped produce can be found here.